Meet the Hejco team!
Sofia Wackling - Marketing Manager
How do users perceive Hejco?
I think that the first thing that comes to the mind of the persons that are actually wearing Hejco clothes is quality. Hejco has a long story of very high-quality garments and this is something that we are known for. Colors is also something connected to Hejco and I hope that we are also perceived as a reliable and trustworthy brand that cares about the customer and in everything we do.
What is your role as a marketing manager?
I am responsible for the Hejco brand, marketing and e-commerce. Together with our marketing team we make sure that we create good communication, content, campaigns and drive traffic and engagement on all relevant channels. As we are also responsible for e-commerce we focus a lot on creating a good user experience on our website and giving our customers a great experience.
What is your most important task/tasks?
To keep the customer in focus. Everything we do we do with the customer in mind. How can we make things better/easier/smoother/clearer for the user? We want the customers to feel that we at Hejco really care about them!
Marketing vice what does the future hold for Hejco?
We have a very exciting future! Personally, I think the shift that we are in now with the digital transformation and how we people change our ways of searching information and purchase goods is